Brightamins

A kids' multivitamin brand built around a 28-day calendar box that turns daily nutrition into ritual play.

Brief

Brightamins is a new kids' vitamin brand built around an unusual format, a 28-day calendar box where each day is a new door. The brand and packaging had to work for two audiences at once: parents who needed to trust the product, and kids who needed door fourteen to still feel exciting.

Approach

The logo carries the kid-facing job, soft, candy-like letterforms that read as gummies before anyone reads the ingredients. The packaging splits the work: the front leans playful, the back leans parent. Character art was illustrated by our in-house illustrator under my creative direction.

Outcome

Launched in 2024 and now selling direct to consumer. The real test of packaging like this isn't the unboxing, it's day fourteen. That's the bar this design was built to clear.