Brightamins

A kids' multivitamin brand built around a 28-day calendar box that turns daily nutrition into ritual play.

Brief

Brightamins is a new kids' vitamin brand built around an unusual format — a 28-day calendar box where each day is a new door. The brand and packaging had to work for two audiences at once: parents who needed to trust the product, and kids who needed door fourteen to still feel exciting.

Approach

The logo carries the kid-facing job — soft, candy-like letterforms that read as gummies before anyone reads the ingredients. The packaging splits the work: the front leans playful, the back leans parent. Character art was illustrated by our in-house illustrator under my creative direction.

OUTCOME

Launched in 2024 and now selling direct to consumer. The real test of packaging like this isn't the unboxing — it's day fourteen. That's the bar this design was built to clear.