I grew up in Tehran and now live in Toronto. I trained as an architect before becoming a designer, and the way I work, system thinking, structure, attention to constraint, still comes from that.

I have 5 years of design experience in Canada and an additional 5 internationally, across brand identity, digital products, UI, editorial, and print. Most of it has been in fast-paced startups, working across SaaS, AI, wellness, mental health, consumer, and lifestyle brands.

Most projects start with a specific idea of what's wanted. The work I find interesting is reading past that idea to find what was actually wanted underneath it, to find the creative move inside the constraint, not despite it. That's part of why I'm drawn to work that means something, projects where the design has to do real work, not just look like it does.

I use AI these days to clear the busywork so there's more room for creativity. Used well, it's a quiet assistant.

Currently looking for graphic design, branding, or UI design roles in Toronto. If you're working on something interesting, or just want to say hi, I'd like to hear from you.